A new report shows that providing patients with e-mail access to their surgeons improves communication. The conclusion of authors of the  report says that “People who use e-mail certainly would like to have e-mail access to their physicians”.

Concerning the issues raised in the emails, we have general information (55%), post operative recovery (21%),  results (13%) and reassurance (11%).

This data gives us the reassurance that a service that will be offering interactive consultations with physicians will be well accepted. People are already using tools like email, social tools, and the new tools for web 2.0 to interact with each other. We won’t be changing the habits of people just suggesting a better way to interact with your doctor. Medicine just like other disciplines is in a great need to take the leap for the information age. Right now there is so a huge amount of  medical information on the web, what is needed is to give it a human face. Your TeleDoctor will be the regulator of information. It is in between people doing auto diagnosis online and people visiting their family physician at the medical office.

P.S. The original article can be found here.

Online auto diagnosis can be viewed as the use of the Internet to research for health related reasons, mainly for conditions. In Canada, and according to the NFO CFgroup, a study shows that 75% of Internet users use the Web to search for health-related information. Also, 50% of online Canadians claim that researching health information on the Internet makes them better able to discuss treatment options with their physician. Regarding the most visited Canadian health websites, we have on the top 3:

1. Official Health Canada website.
2. Health sections of Sympatico.ca
3. Health sections of Yahoo.ca 

Concerning the top medical conditions researched online by Canadians, the list is as follows:

1. Depression.
2. Arthritis.
3. Diabetes. 
4. Allergies. 
5. Migraine headaches.
6. Heart condition.

Yes those are lots of statistics.  Let’s take a minute and make a quick analysis.

People are naturally curious, and they tend to talk about their conditions within their close circles before heading to a physician. This comes from a fear of the unknown. There can be many factors that make us reluctant to go to see a physician right away. Among these factors, we can note the waiting time and the accessibility of a physician. So we tend to go online or ask our friends in order to get access to the medical information right away. I came accross the other day on Trusera’s website. I am fortunate enough to not have to sign in and “tell my story”. This website aims to connect people with the same problems. In a sense, they are trying to organize the health information on the web and make it patient/person wise. In my opinion, information should come from physicians. It is legitimate to look at the information online, but we will still be in doubt until we ask a real physician. Medicine is not an exact science and the expertise of a healthcare professional is and will always be, in most cases, the best source of information. 

With Your TeleDoctor, we want to address the void between the visit to a physician and the moment when we start questionning ourselves (online?) or entourage.  Note that the service will be used for minor conditions, only. We had a long talk with our lawyer, as well as with our medical advisor and the best way to avoid lawsuits is to use our service for conditions that are likely to be diagnosed remotely. When we know, that 70% of people that visit a general practionner have minor concerns, we can say that a market opportunity is right there for us. However, the critical question is how to acuratly address this market. 

More to come soon on this question…Please feel free to comment/ask/disturbe my positions.